top of page
  • Instagram
  • Facebook
  • X
  • Pinterest

How to Find the Perfect Guests for Your Niche Podcast

Published on: April 10, 2025, Researched and prompted by Soraima


Whether you’re running a podcast about sustainable startups, retro video games, or the psychology of leadership, one thing’s for sure: great guests can take your show from good to unforgettable.


But in a crowded podcasting world, how do you find guests that resonate with your niche and keep your listeners coming back?

Two men wearing headphones podcast in a studio. One speaks into a mic, the other listens. Monitor reads "Scale or Die." Brick wall behind.

Here’s a step-by-step guide to finding and booking podcast guests that are a perfect match for your audience — with tools, websites, and real-world examples to help you get started.


1. Get Ultra-Clear on Your Niche and Audience

Before you start reaching out to potential guests, define exactly who your show is for. Ask yourself:

  • What kind of listeners do I serve?

  • What problems do they want solved?

  • What kind of voices would inspire or educate them?

Example: If your podcast is called "The Ethical Hacker Diaries", then your ideal guests might be cybersecurity professionals, white-hat hackers, or privacy advocates who can speak to both technical and ethical dimensions.



2. Search Inside Your Industry First

Your first podcast guests don’t have to be celebrities — in fact, some of the best episodes come from people deeply embedded in the niche, even if they’re under the radar.

Try these methods:

  • LinkedIn Search: Use Boolean searches like ("ethical hacker" OR "cybersecurity expert") AND "speaker" to find experts who have thought leadership and speaking experience.

  • Twitter/X: Search hashtags relevant to your niche (#cybersecurity, #startuplife, etc.). See who’s posting insightful content and engaging with the community.

  • Reddit Communities: Subreddits like r/podcasting, r/startups, or r/AskHistorians can be a goldmine for niche expertise.

Tip: Look for people who are already creating content (blogs, videos, conference talks) — they're more likely to say "yes" and perform well in interviews.



3. Use Guest Booking Platforms

There are several websites dedicated to connecting podcasters with guests and vice versa. Here are some of the best:

✅ PodMatch

https://podmatch.comA matchmaking platform that connects podcasters and guests based on interests and topics. It’s like a dating app for interviews — complete with bios, ratings, and availability.

https://www.matchmaker.fmThis one has filters for podcast categories and audience size, and lets you browse guest profiles before reaching out.

✅ Podcast Guests

https://www.podcastguests.comOffers a free weekly email newsletter with a list of potential guests and shows looking for guests.



4. Look for Authors, Creators, and Entrepreneurs

People with something to promote — a book, a course, an app — often make fantastic guests. They come prepared, they care about the content, and they’ll likely help promote the episode too.

Where to find them:

  • Amazon: Search for books in your niche and contact the authors directly.

  • Product Hunt: Browse trending products and message founders.

  • YouTube Channels or Medium Blogs: Look for creators whose audiences align with yours.

Example: For a wellness-focused podcast, you might reach out to an author of a new book on mindful productivity or a fitness coach launching an online course.



5. Use HARO and Qwoted to Source Experts

Platforms like Help a Reporter Out (HARO) or Qwoted aren’t just for journalists — podcasters can use them to request expert interviews, too.

Post a request for guests with a clear pitch and description of your podcast. You’ll be surprised how many qualified experts respond — often PR reps pitch on behalf of clients.



6. Leverage Your Existing Network and Ask for Referrals

Once you’ve had a few guests on, ask them to recommend someone else who’d be a good fit for your show. People in niche industries often have strong peer networks.

You can also post on your social channels:

“Looking to interview someone working on innovative climate solutions for my podcast! Know anyone who’d be a great guest?”

This approach often leads to warm intros and high-quality leads.


7. Make Your Podcast Guest-Friendly

If you want to attract quality guests, make your show appealing:

  • Create a one-pager or media kit with audience stats, previous guests, and what your show is about.

  • Make the booking process easy (use tools like Calendly or SavvyCal).

  • Share past episodes to show the style and value of your interviews.

Example: Check out how The Indie Hackers Podcast showcases past guests and episode summaries: https://www.indiehackers.com/podcast


Finding great guests for your niche podcast is equal parts research, outreach, and relationship-building. Focus on value for your audience, and don’t be afraid to start small.


As your show grows, it’ll become easier to attract top voices — especially if you’re consistent and treat your guests well.






Comments

bottom of page