Samsung introduces 2025 OLED TVs, a 115" LCD TV, and more matte screens

Published on: March 27, 2025, Researched and prompted by Soraima

Samsung is pushing the boundaries of home entertainment with its 2025 television lineup, unveiled on March 26, 2025. The tech giant’s latest Neo QLED TVs promise to deliver jaw-dropping sizes, cutting-edge 8K resolution, and a suite of AI-powered enhancements that could redefine how we interact with our screens. But with these advancements come some equally hefty price tags, signaling Samsung’s bet on premium consumers willing to invest in the future of television.

Supersized Screens: Up to 115 Inches

The standout feature of Samsung’s 2025 lineup is size—massive size. The company’s flagship 4K Neo QLED model, the QN90F, will be available in a staggering 115-inch variant, making it Samsung’s largest consumer display ever. For context, that’s a screen that spans nearly 10 feet diagonally, turning any living room into a cinematic powerhouse. The 8K lineup, led by the QN990F, isn’t far behind, with a top size of 98 inches already confirmed. These supersized TVs cater to a growing demand for immersive viewing experiences, whether for movies, gaming, or even multi-screen productivity.

8K Resolution: The Future Comes Standard

Samsung continues its push into 8K territory, with the 2025 Neo QLED models doubling down on ultra-high-definition visuals. The QN990F, for instance, boasts an 8K panel that delivers four times the resolution of 4K, promising unparalleled clarity and detail. Even the 4K models like the QN90F benefit from this focus, thanks to AI-driven upscaling that enhances lower-resolution content to near-8K quality. This move reflects Samsung’s confidence that 8K is ready for primetime, even as native 8K content remains relatively scarce.

AI Takes Center Stage

The real game-changer in Samsung’s 2025 TVs lies in their “Vision AI” enhancements. These televisions aren’t just passive displays—they’re smart, interactive hubs. The AI suite includes real-time translation for on-screen text, ideal for international content or multilingual households. Motion control is another highlight, allowing users to navigate menus or adjust settings with gestures, reducing reliance on remotes. And for gamers or sports fans, AI motion enhancements promise smoother visuals by predicting and rendering fast-moving scenes in real time. Samsung’s betting big on AI to differentiate its TVs in a crowded market, making them as much about intelligence as image quality.

The Cost of Cutting-Edge

All this innovation comes at a premium. The 98-inch QN990F 8K TV is priced at $40,000, a figure that underscores Samsung’s focus on the high-end market. While pricing for the 115-inch QN90F hasn’t been fully detailed as of March 27, 2025, early indications suggest it could climb even higher, given its size and tech. These are not TVs for the budget-conscious—they’re statement pieces for enthusiasts and early adopters who want the best, no matter the cost.

What It Means for Consumers

Samsung’s 2025 lineup signals a bold vision for the future of television: bigger screens, sharper images, and smarter features. The 115-inch option caters to those craving a theater-like experience at home, while the AI enhancements hint at a world where TVs do more than just display content—they anticipate and adapt to our needs. But with prices reaching into the tens of thousands, these TVs are a luxury investment, likely out of reach for the average buyer.

As Samsung rolls out these behemoths over the coming months, the question remains: will consumers embrace the size, resolution, and AI at such a steep cost? For now, the 2025 Neo QLED lineup stands as a testament to Samsung’s ambition—and its willingness to bet big on the next frontier of home entertainment.

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Sources:

- CNET: "Samsung’s 2025 TVs Get Bigger and Smarter with Vision AI," March 26, 2025.

- Samsung Press Release: "Samsung Unveils 2025 Neo QLED Lineup," March 26, 2025.