Sanket Shah: The Visionary Behind InVideo AI
- Soraima
- Mar 25
- 4 min read
Researched, prompted, edited, and published by Soraima on March 25, 2025
Sanket Shah has become a name synonymous with innovation in the world of tech entrepreneurship, particularly within video content creation.
As the founder and CEO of InVideo AI, he has revolutionized video production, making it accessible, efficient, and cutting-edge. His journey from a curious student to a visionary entrepreneur reflects his commitment to simplifying complex processes through technology.
Background: From Curiosity to Entrepreneurship
Sanket Shah’s entrepreneurial drive was shaped by both academic excellence and hands-on experience. Hailing from Mumbai, India, Shah completed a Bachelor of Engineering in Electrical and Electronics at the University of Mumbai.
His pursuit of knowledge then led him to the University of Michigan, where he earned a Master of Science in Quantitative Management in 2013.
During this time, Shah developed an interest in video content, leading him to create 10-minute video summaries of nonfiction books. This initiative sparked the idea for his first venture, Visify Books.
Before founding InVideo, Shah gained invaluable experience in the tech and startup ecosystems. He served as Product Manager and later Head of Growth at Right Relevance, Inc., and co-founded MassBlurb, a platform aimed at assisting small businesses with digital marketing.
After MassBlurb was acquired by Mobikon in 2016, Shah briefly took on the role of Director of Sales and Marketing. These experiences honed his skills in product development, marketing, and scaling businesses—critical expertise that would later shape InVideo's success.
A Visionary Entrepreneur: InVideo’s Growth
In 2017, Shah co-founded InVideo with Harsh Vakharia and Pankit Chheda, aiming to democratize video creation. Under Shah’s leadership, InVideo has evolved into a global leader, serving millions of users across 190 countries.
The platform has enabled the creation of over 100 million videos, a testament to its widespread adoption. Shah’s vision of making video editing browser-based, collaborative, and accessible across devices has resonated with a diverse range of users—from entrepreneurs and marketers to educators and content creators.
InVideo’s success is not just measured by its user base but also by its financial achievements. The company has raised over $52 million from prominent investors like Sequoia Capital, Tiger Global, Peak XV, RTP Global, and Hummingbird Ventures.
By 2024, InVideo reported an annual revenue of around $30 million, positioning it as one of India’s fastest-growing SaaS companies. Additionally, Shah’s pioneering approach, particularly the integration of generative AI, has earned InVideo recognition as the 33rd most-used AI software globally, according to Andreessen Horowitz (a16z).
Net Worth: Estimating Shah’s Wealth
While precise figures regarding Sanket Shah’s net worth are not publicly disclosed, estimates can be made based on InVideo’s valuation and Shah’s role as a co-founder and CEO.
InVideo was valued at $200 million following its Series A funding round in May 2021. With subsequent growth and a $35 million Series B round in 2022, the company’s valuation has likely increased significantly. Given Shah’s significant stake in the company, his net worth is likely in the tens of millions of dollars, though this remains speculative in the absence of exact data.
His wealth is a direct reflection of his ability to turn a personal challenge—creating accessible, high-quality videos—into a thriving, global enterprise.
InVideo: Features, Services, and Pricing
InVideo is a cutting-edge, AI-powered video creation platform designed to simplify video production for users with little to no editing experience. The platform makes it easy for professionals and amateurs alike to create high-quality videos without the steep learning curve of traditional video editing software. Here’s an overview of InVideo’s key features:
Key Features
AI-Powered Video Creation: Users can generate complete videos—including scripts, stock footage, voiceovers, music, and subtitles—by simply inputting text prompts. In minutes, users have a fully produced video.
Customizable Templates: With over 5,000 professionally designed templates, users can create videos tailored to specific needs like social media ads, YouTube intros, and promotional content.
Drag-and-Drop Interface: The intuitive editor allows seamless customization without the need for complex timelines or technical expertise.
Extensive Stock Media Library: Access millions of stock images, videos, and music tracks, with exclusive integration with iStock.
Brand Customization: Tools that help users align videos with their brand identity, including logos, fonts, and color schemes.
Voice Assistant (IVA): Launched in 2021, IVA allows users to edit videos hands-free with the help of AI-powered assistance.
Collaborative Editing: Real-time collaboration across devices, making it perfect for teams working remotely or across different locations.
Services Offered
InVideo supports the creation of various types of videos, including:
Promotional videos and ads
Social media content (Instagram, TikTok, YouTube)
Educational videos and tutorials
Slideshows, intros, and outros
The browser-based platform ensures accessibility on most devices, and the mobile app, Filmr, extends its functionality to smartphones for on-the-go video creation.
Pricing Plans
InVideo follows a freemium model, offering a free tier alongside paid options:
Free Plan: Includes 10 minutes of video creation per week, four exports, and 10 GB of storage, with watermarked videos.
Business Plan: Priced at $15/month (or $10/month annually), it offers 50 minutes of AI-generated video, 20 voice clones, unlimited exports, and access to premium stock assets.
Unlimited Plan: At $30/month (or $20/month annually), it provides 120 minutes of video creation, alongside all the features in the Business Plan.
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